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What is search engine optimization and how it works?

SEO stands for search engine optimization. It is a mechanism that can help you increase your website traffic on search engine results like Google and Bing. Search Engine Optimization can help your website become more discoverable in the results of search queries of your target audience.

People are searching for all sorts of things directly related to your business. In addition, your potential customers are also looking for all kinds of things that are loosely related to your business. These are even more opportunities to connect with these people. You can help them by answering their questions, solving their problems, and becoming a trusted resource for them.

Suppose if you are offering the services of a physiologist. You also own a website and offering services regarding mental health like depression and anxiety. You also post blogs regularly on your website regarding your particular discipline. If you follow good Search Engine Optimization techniques, there is a better chance of finding your website and blogs on google. For example, if a person types “how to overcome depression,” there are higher chances to find your article or website. Simultaneously if your brand appears higher in search of google results, there is a higher chance of getting brand recognition.

How does Search Engine Optimization work?

SEO is a unique procedure of optimizing search engines that includes multiple steps. Therefore, SEO isn’t a much-complicated procedure. However, it’s easier to understand. Here we have created a guideline for you. If you want to explore SEO, this article can help you understand the basics.

Perform SEO audit

The first step is to define the starting situation. Where is your website currently ranking organically? To determine the actual ranking results, you need to proceed with the so-called crawlability phase, i.e., check how the search engine finds the website. There are different kinds of SEO tools you can use to understand your website’s exact situation and ranking.

Technical SEO optimization

Technical SEO optimizations include the correct use of relevant SEO tags such as title tags, meta descriptions, and heading tags and the improvement of page loading speed and structured data. In addition, it helps to check whether the search engines can index all relevant pages.

Select your Keywords

You can’t do much if you don’t know what keywords your target audience is using to find solutions to the problems that your business solves. This requires a little research. You have to think like the potential customer of your product or service. How would they find solutions to your problem? What would they search for in a particular product or service in a search engine? You have to find similar keywords which can be potentially searched on Google. Then check the authenticity of those keywords using different tools like Ashraf, Uber Suggest and Google Trends, etc. These keywords are used in On-Page and Off-Page SEO content to rank websites.

Link Building 

Links are still one of the most important ranking factors for search engines. Search engines track new content through links – and that’s partly how they judge the quality of that content. Moreover, Good links are like votes; they are testimonials to the content’s value. Google sees a healthy link profile as a good sign. On the other hand, Google has improved its ability to detect unnatural linking patterns over time. As a result, the search engine is much better at figuring out which types of links are helpful to users and which are not.

Site Maps 

The major search engines allow web admins to submit a site map through a webmaster console. Additionally, search engines also provide reports and other helpful information through their console, such as technical problems with your websites that you may not know about. Even if you decide against submitting a sitemap to the search engines, it is advisable to set up an account and submit your website to them, if only for the reports and statistics they provide for free, which are invaluable for your Internet marketing efforts.

Enhance User Experience 

This goes beyond the website’s content, but a good user experience is becoming increasingly crucial for good SEO rankings. You have to work with your web developers to make sure your site is easy and intuitive. You have to ensure that your website navigates and leads your visitors to the next piece of information they’re looking for.

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